"College Piano Sales"

College Piano Sales. This is the biggest sales gimmick in our business! How this works is usually a
manufacturer of Pianos (or a Piano Dealer) places a few pianos in the college or University at little or no
charge to the institution. In return for loaning these pianos, the college or university signs a Loan
agreement with the manufacturer (or dealer) for the right to market the pianos on the university or
college campus. This agreement also lets the manufacturer or dealer advertise
"College or University Piano Sale".

The public is led to believe that they are actually buying a piano from this college or university which is
NOT TRUE! The manufacturer or dealer usually hires high pressure, high paid salespeople to conduct
this sales event. The public is told to make an appointment, and that the sale is for pianos that were
used by the college or university’s music department. In fact, most of the pianos sold at these events
are NEW PIANOS, which the salesperson will tell customers were brought in to "enhance the selection".

The public is told that the prices are much cheaper at this event than what they could get In the store
usually phrased as "way below market value". This is simply NOT TRUE! The salespeople at these events
will also tell you that the sale of pianos benefit the college / university or the music department.
Again, NOT TRUE.

In the states of Kansas, Ohio, and Wisconsin, several music dealers and manufacturers have actually had
to give full refunds to customers who bought pianos at these events and several other State Attorney
General’s offices have had complaints against these types of sales events.

The college or university piano sale is simply another way of marketing pianos. We wanted to explain this
type of promotion to our customers so they would better understand how it works.

YOUR MONEY - YOUR CHOICE, but remember:
Caveat Emptor (Let the buyer beware)

A.  The "closing" sale  B. The "invitational sale"   C.  The "distress" sale et al....

The thing to know is that there are businesses that do these type of sales constantly. You would
think that they are they are moving, changing, going out of business, going into business every
month or so and are sending you personally, a private invitation that will be like a lottery ticket
that you have won,  with HUGE discounts, NEVER BEFORE SEEN prices,

Virtually all of these gimmicks are ways to make you think that wonderful things are afoot and it
is supposed to build excitement in your mind.   The thing to remember is that there are seasonal
legitimate sales where there may be a discount on slow moving items or items that don't sell
very well, or on old pianos that have been around as trade-ins.  Or a leader piano that is basically
a  legitimate GIFT price on a one only item.  Or a dealer may say, "We have had this piano X here
for 6 months and no one wants it because of the color.  Let's reduce the price to 10% above cost
and get rid of it".   Do you really want a piano that no other person wants?  Well possibly...but
check it out very carefully.  Keep in mind that you could get that piano anytime, you don't have to
wait for gimmick sales.

At KeyArts we have "sale" prices all day, every day.  All you have to do is ask and do a little
negotiation.  You will get your best SALE price by visiting our showroom and "talking turkey"
about price.  

Always beware of piano store selling "used" Yamaha and Kawai pianos.  There are three classes
of these pianos:  AAA; B; C; C-

At KeyArts we only sell AAA class pianos.  These pianos cost more, have warranty, services and
are virtually perfect condition.   We can get class B and C pianos also at a lower cost...but do you
want the problems that follow.  We don't and I am sure that you don't either.  

Here and there you will find a music teacher that has a piano or two for sale.  Keep in mind that
piano teachers are not technicians, movers, repair persons and skilled tuners.  Do you really
want to pay 2 or 3 thousand dollars for that kind of background?  Check that carefully...low
prices mean low quality as a rule.